About Us
HWIN Studio is a Norwegian fashion brand based in London. It was founded in 2025 by two sisters, Tammy and Martha.
Designed in Norway and inspired by our cultural background, HWIN blends traditional Vietnamese silhouettes with Scandinavian minimalism. We create small, carefully considered collections that allow us to focus on quality, detail, and a more intentional approach to design. Elevated by signature tailoring, each piece is designed to be distinctive yet effortless to integrate into your everyday capsule wardrobe.
Tammy studied at ESMOD in Oslo and brings over two decades of experience as a designer and product developer in the textile industry. Martha has an educational background in international business and entrepreneurship, and spent many years in the corporate world in London, working in the shipping and logistics industry.
Our vision for HWIN grew naturally from our own daily lives and experiences as modern women. Navigating busy careers and family life, we longed for pieces that feel simple and understated, yet refined and sophisticated.
At the heart of our first collection is 100% linen (OEKO-TEX® certified) - a natural fabric made from the flax plant. Its tendency to wrinkle is part of its character. It softens over time with each wear and wash, and designed to last for years. As a biodegradable material that typically requires less water and fewer chemicals to produce, linen aligns with our intention to create with care.
With an emphasis on natural materials and timeless simplicity, we hope our clothes make you feel confident, comfortable, and effortlessly elegant.
Thank you for supporting our journey.